What happens when you mix high-stakes combat sports with crypto and real-time online betting? In this episode of Nicotine and Jet Fuel, Jayme Nabors and Brett Divine join up Josh McLean of the Overdogs Podcast with Mike Perry and dive into the wild idea of launching a global fight league—but not just any league...

In this wild episode, Jayme and Brett along with a special guest master beverage formulator BJ Mccaslin unveil the behind-the-scenes story of how they created a legal, game-changing drink for their new coffee company "Beach Weekend Coffee", infused with nicotine. From concept to formulation, testing to branding, you're getting the raw, unfiltered truth about one of the boldest beverage launches in years.

In this episode, "From Brand to Brew", we talk about the bold new products we’re introducing at the coffee shop, the mindset behind launching fast, and how leveraging the momentum of your existing brand is the ultimate growth hack.

In episode 5 of Nicotine and Jet Fuel, Brett and Jayme break down the real secret behind Airbnb success: it’s not about renting nights — it’s about building a brand. We share how we transformed our properties into a lifestyle brand instead of just another short-term rental. Learn how branding creates pricing power, customer loyalty, and long-term equity, while most hosts are stuck racing to the bottom.