In this episode, "From Brand to Brew", we talk about the bold new products we’re introducing at the coffee shop, the mindset behind launching fast, and how leveraging the momentum of your existing brand is the ultimate growth hack.

In Episode 4 of Nicotine and Jet Fuel, Jayme and Brett continue the story of last week’s episode. They unpack the aftermath of that bold auction win—and all that came next. This isn’t the polished version. With long nights, hurricane panic, and the hustle that turned a half-baked idea into a thriving waterfront business. From navigating city permits to learning how to run boats (literally), this is where the grind met the dream.

In Episode 3 of Nicotine and Jet Fuel, Jayme takes you back to the wild beginning of the Beach Weekend brand. Before we had a fleet, a team, or even a marina—we had one shot at an auction... on an iPhone. This episode tells the real story of how a single waterfront property in Fort Walton Beach turned into one of Florida’s largest pontoon boat rental businesses.