In this episode of Nic & Jet Fuel, we sit down with Corey Cooper, founder of BOTE Paddleboards, to unpack how he turned a backyard idea into one of the most recognizable lifestyle brands in outdoor watersports. Corey shares the raw truth behind building a brand from scratch, creating a culture-first company, and eventually exiting with a strategic acquisition.

We didn’t disrupt a category—we built one. In this episode of Nic and Jet Fuel, we’re at FORTH Hotel in Atlanta, Georgia, joined by José Nava, CEO and co-founder of Levie Branding, a Miami-based luxury branding agency behind some of today’s boldest product launches.