In this episode of Nic & Jet Fuel, we sit down with the new owner of Baby’s Coffee, Joe Bracciale as he talks about carrying on one of the most iconic and beloved brands in Key West, Florida. We talk about what it’s like taking over a legendary brand, how to stay true to your roots in a fast-changing world, and why putting the customer first is still the ultimate business strategy.

We just launched our brand new Beach Weekend Coffee shop this past Friday, June 6th, and we’re on location breaking down everything behind the grand opening — the wins, the challenges, and what’s next.

In this wild episode, Jayme and Brett along with a special guest master beverage formulator BJ Mccaslin unveil the behind-the-scenes story of how they created a legal, game-changing drink for their new coffee company "Beach Weekend Coffee", infused with nicotine. From concept to formulation, testing to branding, you're getting the raw, unfiltered truth about one of the boldest beverage launches in years.

In this episode, "From Brand to Brew", we talk about the bold new products we’re introducing at the coffee shop, the mindset behind launching fast, and how leveraging the momentum of your existing brand is the ultimate growth hack.