In this wild episode, Jayme and Brett along with a special guest master beverage formulator BJ Mccaslin unveil the behind-the-scenes story of how they created a legal, game-changing drink for their new coffee company "Beach Weekend Coffee", infused with nicotine. From concept to formulation, testing to branding, you're getting the raw, unfiltered truth about one of the boldest beverage launches in years.

In this episode, "From Brand to Brew", we talk about the bold new products we’re introducing at the coffee shop, the mindset behind launching fast, and how leveraging the momentum of your existing brand is the ultimate growth hack.