What happens when you mix high-stakes combat sports with crypto and real-time online betting? In this episode of Nicotine and Jet Fuel, Jayme Nabors and Brett Divine join up Josh McLean of the Overdogs Podcast with Mike Perry and dive into the wild idea of launching a global fight league—but not just any league...

In this wild episode, Jayme and Brett along with a special guest master beverage formulator BJ Mccaslin unveil the behind-the-scenes story of how they created a legal, game-changing drink for their new coffee company "Beach Weekend Coffee", infused with nicotine. From concept to formulation, testing to branding, you're getting the raw, unfiltered truth about one of the boldest beverage launches in years.

In this episode, "From Brand to Brew", we talk about the bold new products we’re introducing at the coffee shop, the mindset behind launching fast, and how leveraging the momentum of your existing brand is the ultimate growth hack.

In episode 5 of Nicotine and Jet Fuel, Brett and Jayme break down the real secret behind Airbnb success: it’s not about renting nights — it’s about building a brand. We share how we transformed our properties into a lifestyle brand instead of just another short-term rental. Learn how branding creates pricing power, customer loyalty, and long-term equity, while most hosts are stuck racing to the bottom.

In Episode 4 of Nicotine and Jet Fuel, Jayme and Brett continue the story of last week’s episode. They unpack the aftermath of that bold auction win—and all that came next. This isn’t the polished version. With long nights, hurricane panic, and the hustle that turned a half-baked idea into a thriving waterfront business. From navigating city permits to learning how to run boats (literally), this is where the grind met the dream.

In Episode 3 of Nicotine and Jet Fuel, Jayme takes you back to the wild beginning of the Beach Weekend brand. Before we had a fleet, a team, or even a marina—we had one shot at an auction... on an iPhone. This episode tells the real story of how a single waterfront property in Fort Walton Beach turned into one of Florida’s largest pontoon boat rental businesses.

What happens when you drop $20 million on a rundown marina in Key West — and then set out to transform it into something locals and visitors

What happens when you drop $20 million on a rundown marina in Key West — and then set out to transform it into something locals and visitors