In this episode of Nic & Jet Fuel, we sit down with the manager of the legendary Hogs Breath Saloon in Key West, Florida, to explore what has made this brand a staple in the island's culture for over 50 years. From salty beginnings to becoming a must-stop destination, Hogs Breath is more than just a bar—it's a brand built on experience, community, and grit.

In this episode of Nic & Jet Fuel, we sit down with Corey Cooper, founder of BOTE Paddleboards, to unpack how he turned a backyard idea into one of the most recognizable lifestyle brands in outdoor watersports. Corey shares the raw truth behind building a brand from scratch, creating a culture-first company, and eventually exiting with a strategic acquisition.

In this episode of Nic & Jet Fuel, we sit down with the new owner of Baby’s Coffee, Joe Bracciale as he talks about carrying on one of the most iconic and beloved brands in Key West, Florida. We talk about what it’s like taking over a legendary brand, how to stay true to your roots in a fast-changing world, and why putting the customer first is still the ultimate business strategy.

Heisman Trophy Winner Danny Wuerffel joins Nicotine & Jet Fuel to talk football, faith, and the life that matters most. From winning national championships under Steve Spurrier at Florida to leading a movement of purpose-driven impact—Danny shares how chasing significance changed everything.

We just launched our brand new Beach Weekend Coffee shop this past Friday, June 6th, and we’re on location breaking down everything behind the grand opening — the wins, the challenges, and what’s next.

We didn’t disrupt a category—we built one. In this episode of Nic and Jet Fuel, we’re at FORTH Hotel in Atlanta, Georgia, joined by José Nava, CEO and co-founder of Levie Branding, a Miami-based luxury branding agency behind some of today’s boldest product launches.

What does it really take to flip property in Key West, Florida? In this episode, we break down the hustle, the headaches, and the hidden gems of investing in one of the most iconic destinations in America. We share insider stories from partnerships—mistakes made, lessons learned, and how we turned risk into reward. If you’ve ever thought about real estate investing, second homes, or breaking into high-end flips… this one’s for you.

What happens when you mix high-stakes combat sports with crypto and real-time online betting? In this episode of Nicotine and Jet Fuel, Jayme Nabors and Brett Divine join up Josh McLean of the Overdogs Podcast with Mike Perry and dive into the wild idea of launching a global fight league—but not just any league...

In this wild episode, Jayme and Brett along with a special guest master beverage formulator BJ Mccaslin unveil the behind-the-scenes story of how they created a legal, game-changing drink for their new coffee company "Beach Weekend Coffee", infused with nicotine. From concept to formulation, testing to branding, you're getting the raw, unfiltered truth about one of the boldest beverage launches in years.

In this episode, "From Brand to Brew", we talk about the bold new products we’re introducing at the coffee shop, the mindset behind launching fast, and how leveraging the momentum of your existing brand is the ultimate growth hack.

In episode 5 of Nicotine and Jet Fuel, Brett and Jayme break down the real secret behind Airbnb success: it’s not about renting nights — it’s about building a brand. We share how we transformed our properties into a lifestyle brand instead of just another short-term rental. Learn how branding creates pricing power, customer loyalty, and long-term equity, while most hosts are stuck racing to the bottom.

In Episode 4 of Nicotine and Jet Fuel, Jayme and Brett continue the story of last week’s episode. They unpack the aftermath of that bold auction win—and all that came next. This isn’t the polished version. With long nights, hurricane panic, and the hustle that turned a half-baked idea into a thriving waterfront business. From navigating city permits to learning how to run boats (literally), this is where the grind met the dream.

In Episode 3 of Nicotine and Jet Fuel, Jayme takes you back to the wild beginning of the Beach Weekend brand. Before we had a fleet, a team, or even a marina—we had one shot at an auction... on an iPhone. This episode tells the real story of how a single waterfront property in Fort Walton Beach turned into one of Florida’s largest pontoon boat rental businesses.

What happens when you drop $20 million on a rundown marina in Key West — and then set out to transform it into something locals and visitors

What happens when you drop $20 million on a rundown marina in Key West — and then set out to transform it into something locals and visitors