Episode 10: We Didn't Disrupt a Category, We Built One: Functional Nic Beverages

We didn’t disrupt a category—we built one.

In this episode of Nic and Jet Fuel, we’re at FORTH Hotel in Atlanta, Georgia, joined by José Nava, CEO and co-founder of Levie Branding, a Miami-based luxury branding agency behind some of today’s boldest product launches. (https://leviebranding.com)

We talk about: -How to create an entirely new product category (like functional nicotine beverages) -Why design and brand strategy must start before your product hits the shelf -How to own your lane instead of fighting over space in an oversaturated market -Real examples of bold branding that sells This is not just theory. It's exactly how we're building our nicotine energy drink line — from scratch — with zero blueprint and massive upside. If you're building something new, this episode will give you the tools, mindset, and strategy to make it unforgettable. 🔗 Learn more at: https://nicotineandjetfuel.com 🎧 Full episodes on Spotify, Apple, and YouTube 📍 Recorded on location at FORTH Hotel in Atlanta, Georgia

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