In this episode of Nic & Jet Fuel, we sit down with the manager of the legendary Hogs Breath Saloon in Key West, Florida, to explore what has made this brand a staple in the island's culture for over 50 years. From salty beginnings to becoming a must-stop destination, Hogs Breath is more than just a bar—it's a brand built on experience, community, and grit.

We didn’t disrupt a category—we built one. In this episode of Nic and Jet Fuel, we’re at FORTH Hotel in Atlanta, Georgia, joined by José Nava, CEO and co-founder of Levie Branding, a Miami-based luxury branding agency behind some of today’s boldest product launches.