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Episode 17: Navigating The Unexpected - How To Course Correct During Crisis
Whether you're dealing with unexpected financial hits, leadership breakdowns, or the gut-punch moments that threaten to sink the whole ship — this is the conversation you need.
Jul 22


Episode 16: Creative Chemistry - Inside Levie Branding's Process of Story, Strategy & Design
In this episode of Nic & Jet Fuel, we sit down with the Tia Nava, founder of Levie Branding to explore the alchemy of storytelling, strategy, and design. From building unforgettable brand identities to aligning visuals with deeper purpose, Levie shares their creative process and how they help businesses unlock emotional connection and long-term growth.
Jul 15


Episode 15: The Making of a Legend – Hogs Breath Saloon Key West – 50 Years of Island Grit & Growth
In this episode of Nic & Jet Fuel, we sit down with the manager of the legendary Hogs Breath Saloon in Key West, Florida, to explore what has made this brand a staple in the island's culture for over 50 years. From salty beginnings to becoming a must-stop destination, Hogs Breath is more than just a bar—it's a brand built on experience, community, and grit.
Jul 8


Episode 12: Heisman Winner Danny Wuerffel - Success To Significance
Heisman Trophy Winner Danny Wuerffel joins Nicotine & Jet Fuel to talk football, faith, and the life that matters most. From winning national championships under Steve Spurrier at Florida to leading a movement of purpose-driven impact—Danny shares how chasing significance changed everything.
Jun 17


Episode 11: Back to the Café - Reinventing Coffee the Beach Weekend Way
We just launched our brand new Beach Weekend Coffee shop this past Friday, June 6th, and we’re on location breaking down everything behind the grand opening — the wins, the challenges, and what’s next.
Jun 10


Episode 10: We Didn't Disrupt a Category, We Built One: Functional Nic Beverages
We didn’t disrupt a category—we built one.
In this episode of Nic and Jet Fuel, we’re at FORTH Hotel in Atlanta, Georgia, joined by José Nava, CEO and co-founder of Levie Branding, a Miami-based luxury branding agency behind some of today’s boldest product launches.
Jun 3


Episode 5: The Secret to Winning with Airbnb | Don't Sell Nights. Sell a _______.
In episode 5 of Nicotine and Jet Fuel, Brett and Jayme break down the real secret behind Airbnb success: it’s not about renting nights — it’s about building a brand.
We share how we transformed our properties into a lifestyle brand instead of just another short-term rental.
Learn how branding creates pricing power, customer loyalty, and long-term equity, while most hosts are stuck racing to the bottom.
Apr 28


Episode 4: How We Created Florida’s Largest Boat Rental Fleet — From an iPhone Auction (Part 2)
In Episode 4 of Nicotine and Jet Fuel, Jayme and Brett continue the story of last week’s episode. They unpack the aftermath of that bold auction win—and all that came next.
This isn’t the polished version. With long nights, hurricane panic, and the hustle that turned a half-baked idea into a thriving waterfront business. From navigating city permits to learning how to run boats (literally), this is where the grind met the dream.
Apr 21


Episode 3: How We Created Florida’s Largest Boat Rental Fleet — From an iPhone Auction (Part 1)
In Episode 3 of Nicotine and Jet Fuel, Jayme takes you back to the wild beginning of the Beach Weekend brand.
Before we had a fleet, a team, or even a marina—we had one shot at an auction... on an iPhone. This episode tells the real story of how a single waterfront property in Fort Walton Beach turned into one of Florida’s largest pontoon boat rental businesses.
Apr 14
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